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Sponsor the kids, inherit the stars

31 Jul 2007 | by Ed Kemp

The young athletes profiled here are some of Britain's brightest sporting talent - and sponsors are already signing them up. Marketing's Ed Kemp examines the benefits of identifying sports stars before they hit the big time

Maestro Interactive to rebrand email marketing division

31 Jul 2007 | by Alex Donohue

LONDON - Maestro Interactive is to rebrand its email marketing business to Database Group Interactive, following its merger with Database Group.

RBS hands task to John Brown

31 Jul 2007 | by Craig Smith

LONDON - RBS Group has hired John Brown to publish a magazine for RBS and NatWest customers, in the biggest retail bank programme of its kind.

Publicis swallows large Chinese digital agency

31 Jul 2007 | by Alex Donohue

LONDON - Publicis Groupe has acquired China's largest independent interactive marketing agency, Communication Central Group, for an undisclosed sum.

Lightspeed Research promotes Ruoss to top marketing role

30 Jul 2007 | by Alex Donohue

LONDON - Lightspeed Research has promoted Seth Ruoss, principal consultant of its Ultimate consumer panel, to the position of vice-president of marketing and business strategy.

FT ad revenues up as Pearson profits leap

30 Jul 2007 | by Daniel Farey-Jones

LONDON - Pearson, owner of the Financial Times, has unveiled a strong set of first-half results, including a big rise in operating profit at FT Publishing from £11m to £23m.

OMD Connect resigns £12m AXA media account

27 Jul 2007 | by Daniel Farey-Jones

LONDON - The incumbent on AXA's £12m media account, OMD Connect, has pulled out of the pitch, leaving three agencies in contention.

Lloyds TSB creates website for flood victims

27 Jul 2007 | by Nikki Sandison

LONDON - Lloyds TSB has launched a website, called Help I'm Flooded, to provide information for people who have been affected by or are at risk from the floods that have been sweeping parts of the UK.

Coca-Cola leads Interbrand league of global brands

27 Jul 2007 | by Nikki Sandison

LONDON - Coca-Cola has retained the top spot above Microsoft and IBM in BusinessWeek's annual ranking of the top global brands, while HSBC is the highest-ranking British brand.

Under-fire Sports Direct to recruit

26 Jul 2007

Sports Direct is searching for its first head of investor relations as it attempts to dampen criticism of its media and investor handling.

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