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Brand advocacy: Bridging the gap

The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance, writes Jane Simms.

Bad news for budgets?

LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.

Brunswick loses out on Anglo American account

Mining giant Anglo American, one of Britain’s largest listed companies, has ditched Brunswick for rival City agency FD, following a perceived conflict of interest.

Agencies line up for £10m ING Direct

ING Direct is talking to agencies about a review of its £10 million advertising account.

CHI nets first media buying accounts

CHI & Partners is launching a media venture called CHI & Partners Media.

Nationwide reviews £20m media business

Nationwide, the building society, has kicked off a review of its £20 million media planning and buying account.

The Week: Advertising news - Adland will beat downturn

The advertising market is likely to be insulated from the prospect of an economic downturn, according to a forecast from ZenithOptimedia.

The Week: City news - Virgin Radio sale on hold

SMG has arranged a new five-year £90 million loan from Halifax/Bank of Scotland that will enable it to postpone the sale of Virgin Radio.

The Week: City news - Creston delays expansion

Creston, the owner of Delaney Lund Knox Warren & Partners and Tullo Marshall Warren, has called a temporary halt to its US expansion plans because of adverse market conditions.

The Week: City news - Tycoon buys into Facebook

Facebook has sold a 0.4 per cent stake in the business for $60 million (£29 million) to Li Ka-shing, the Hong Kong billionaire behind the mobile network 3. The deal values the website at the same $15 billion as the 1.6 per cent stake Microsoft bought in October. Facebook is expected to use the association...


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