Bad news for budgets?
11 Dec 2007 | by Jane Simms
LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.
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The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance, writes Jane Simms.
LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.
Mining giant Anglo American, one of Britain’s largest listed companies, has ditched Brunswick for rival City agency FD, following a perceived conflict of interest.
ING Direct is talking to agencies about a review of its £10 million advertising account.
CHI & Partners is launching a media venture called CHI & Partners Media.
Nationwide, the building society, has kicked off a review of its £20 million media planning and buying account.
The advertising market is likely to be insulated from the prospect of an economic downturn, according to a forecast from ZenithOptimedia.
SMG has arranged a new five-year £90 million loan from Halifax/Bank of Scotland that will enable it to postpone the sale of Virgin Radio.
Creston, the owner of Delaney Lund Knox Warren & Partners and Tullo Marshall Warren, has called a temporary halt to its US expansion plans because of adverse market conditions.
Facebook has sold a 0.4 per cent stake in the business for $60 million (£29 million) to Li Ka-shing, the Hong Kong billionaire behind the mobile network 3. The deal values the website at the same $15 billion as the 1.6 per cent stake Microsoft bought in October. Facebook is expected to use the association...