Click 
to remove filters
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - Financial services giant Aviva, which owns brands including Norwich Union insurance and the RAC, has shifted its UK corporate media buying account out of Starcom and into OMD.
Sainsbury's Finance is launching its first customer magazine following a successful trial in the summer.
Abbey has been accused by communications regulator Ofcom of making excessive silent phone calls to consumers. It has until 7 January to respond to the finding, after which Ofcom will decide what action to take. The maximum penalty is a £50,000 fine.
Christmas festivities are being dampened by a raft of headlines screaming of credit crunches, recession and yet more advertising restrictions.
The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance, writes Jane Simms.
LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.
The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
RKCR/Y&R has resigned the Virgin Money ad account over the conflict with its Lloyds TSB work that would ensue if the former's bid for Northern Rock is accepted.
