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NS&I shortlists direct agencies

03 Dec 2007 | by Claire Billings

LONDON - National Savings & Investment has shortlisted Kitcatt Nohr Alexander Shaw, Proximity London and the incumbent EHS Brann to pitch for its direct marketing account.

Co-op plots direct push to back merged entity

20 Nov 2007 | by Jemima Bokaie

LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.

Norwich Union completes DM review with WDMP hiring

16 Nov 2007 | by Ed Kemp

LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP.

Proximity London leads field for 2007 DMA awards

01 Nov 2007 | by Alex Donohue

LONDON - The Direct Marketing Association has unveiled the finalists for its annual awards ceremony, with Proximity London leading the way with five nominations.

Agencies line up for £8m First Direct DM

01 Nov 2007 | by Kate Nettleton

LONDON - First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its £8 million direct marketing account.

Fujitsu drives data back-up with Lost-inspired mailer

08 Oct 2007 | by Alex Donohue

LONDON - Brand communications agency Loewy has created a 'Lost'-inspired B2B mailing campaign to promote IT company Fujitsu Services and EMC's data backup and recovery service.

Gyro International dismisses sale talk as 'complete tosh'

04 Oct 2007 | by Alex Donohue

LONDON - Integrated communications agency Gyro International has dismissed reports that it is subject to a buyout, after a month of speculation linking it to a £50m sale.

Ecclesiastical hands direct work to Entire

11 Sep 2007 | by Ed Kemp

LONDON - Financial services company Ecclesiastical has hired Entire to handle its UK direct marketing account as the firm aims to broaden its customer base beyond its traditional market of insuring churches.

Coupon industry drops mailing levels but redemption increases

05 Sep 2007 | by Alex Donohue

LONDON - The number of promotional coupons in the UK being sent by direct mail services has dropped to less than 60% in the last year, but levels of redemption have increased to 16%, according to research.

Partners Andrews Aldridge wins £3m Greenbee task

23 Aug 2007 | by Claire Billings

LONDON - The John Lewis Partnership has appointed Partners Andrews Aldridge to handle the £3 million direct marketing account for Greenbee, its online direct sales arm.

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