Gospel choir stars in new ad campaign for uSwitch
20 Dec 2006 | by by Jennifer Whitehead
LONDON - Online comparison service uSwitch is using the post-Christmas financial panic period to raise awareness of its services.
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.
Visa hires Levi's European chief
20 Dec 2006
Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.
News Analysis: Short-term gain, long-term pain
20 Dec 2006
Stores seeking to drive footfall by emailing out discount vouchers could suffer over time, writes Gemma Charles.
Careers: Salary snapshot - Marketing executive
20 Dec 2006
A typical marketing executive is 33, has a degree and is a member or graduate of the Chartered Institute of Marketing.
Visa Europe raids Levi Strauss for chief marketer
18 Dec 2006 | by by Mark Banham
LONDON - Visa Europe has appointed Mariano Dima as its new executive vice-president for marketing and products.
Barclaycard and Oyster partner for credit card initiative
13 Dec 2006 | by by Joanna Bowery
LONDON - Barclaycard and Oyster are to roll out a combined card next year that will enable users to use the same card to pay for travel and as a credit card.
Visa shelves search for World Cup agency
13 Dec 2006 | by Ed Kemp
Visa has suspended its search for an agency to build on its sponsorship of the next two football World Cups, after a US court ruled last week that FIFA was wrong to strip rival MasterCard of its sponsorship rights.
News brief: More Th>n looks to add legal-advice division.
13 Dec 2006
More Th>n is looking to add a legal-advice division called More Th>n Legal. At present, the insurer offers legal advice only to home-insurance customers, but is looking to expand its services.
Direct News brief: Law Society hires Meteorite
13 Dec 2006
The Law Society has hired Meteorite to highlight its work supporting its members. The initial campaign, which launches in 2007, will include direct-response press ads targeting the legal profession.
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