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Alliance Leicester Commercial Bank is using a direct campaign to promote the launch of its business centre network to SMEs across the UK. The campaign, devised by TDA, targets existing customers.
It is sad, but true; you are more likely to get divorced than switch bank accounts. So the marketing departments and ad agencies working for financial institutions have a tough job. One strategy is for a bank is to sell a lower-involvement product, such as an ISA, and, once the relationship is established,...
While the onslaught of credit-card mailings in this week's selection would be enough to send a shiver through Mr Brown's dispatch case, it reminded me of the importance of cut-through - a quality the Amex Platinum Credit Card mailing has in bucket loads.
Why is Procter Gamble willing to pay £31bn for Gillette, a sum almost 25 times greater than the latter's operating profits?
Experian, the financial information group, has been appointed by the Office for National Statistics (ONS) to its statistics and social surveys roster. It will carry out annual research on behalf of the ONS.
Norwich Union is sponsoring Classic FM show Easier Breakfast with Jamie Crick in a six-month deal from 29 March. Norwich Union will use the deal to promote its equity release products on radio, online and Classic FM TV.
Esure has hired its first direct agency of record with the appointment of Red Cell Response to the £8m account.
Churchill Insurance is considering terminating its nine-year association with the comedian Vic Reeves after he was charged with drink-driving.
Abbey is reviewing its direct marketing arrangements as it prepares to rebrand its 760-strong branch network.
LONDON - Esure has hired its first direct agency of record with the appointment of Red Cell Response to the £8m account.
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