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Murray joins Bank of the West as its first comms head

28 Dec 2005 | by Andrew Gordon

SAN FRANCISCO: Roberta Wong Murray has joined Bank of the West as SVP of corporate communications, a new position.

Brand Building: Ten DM campaigns that built the brand

22 Dec 2005

Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns transforming consumer perceptions. Kim Benjamin picks ten of the best.

IPA slams Labour U-turn over OFR

21 Dec 2005 | by Drew Barrand

The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.

Students compete in Young Persons Railcard DM competition

19 Dec 2005 | by by Joe Lepper

LONDON - Direct marketing students are being invited to take part in a competition to devise a campaign for the Young Persons Railcard.

Alliance & Leicester to promote Liverpool culture deal

19 Dec 2005 | by by Julia Pearlman

LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.

Stelios takes on insurance rivals in viral hunter game

16 Dec 2005 | by by Joe Lepper

LONDON - EasyGroup chairman Stelios Haji-Ioannou is to appear in a viral marketing game for his easyMoney car insurance service, in which he hunts down rival insurers.

Eurostar appoints Occam for customer database task

15 Dec 2005 | by by Joe Lepper

LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.

Arval readies acquisition drive through Flamethrower

15 Dec 2005 | by by Daniel Farey-Jones

LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.

Home Office warns about ID theft in mailer

14 Dec 2005 | by by Staff

LONDON - The Home Office is to step up its fight against identity theft with a mail drop warning consumers about the fraud.

Abbey plans to ditch 50 marketing posts

14 Dec 2005 | by Joanna Bowery

Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure.

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