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The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
LONDON - EasyGroup chairman Stelios Haji-Ioannou is to appear in a viral marketing game for his easyMoney car insurance service, in which he hunts down rival insurers.
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure.
Morgan Stanley is preparing to move its £20 million direct marketing account out of Tequila\London, having only appointed the agency in February this year.
Total spending on advertising by the three main political parties rose from £9.7 million at the 2001 general election to £15 million during this year's campaign period.
Aegis Group has hired Valerie Scoular as its group director of human resources. Scoular was previously the group human resources director at Barclays.
Aviva, the company that owns the Norwich Union and RAC brands, has consolidated its £64 million media planning and buying account into OMD UK. OMD beat the Norwich Union incumbent, Brand Connection, the RAC incumbent, Vizeum, and Mediaedge:cia to win the account.
Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1 1...
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