Students compete in Young Persons Railcard DM competition
19 Dec 2005 | by by Joe Lepper
LONDON - Direct marketing students are being invited to take part in a competition to devise a campaign for the Young Persons Railcard.
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IPA slams Labour U-turn over OFR
21 Dec 2005 | by Drew Barrand
The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.
Alliance & Leicester to promote Liverpool culture deal
19 Dec 2005 | by by Julia Pearlman
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
Stelios takes on insurance rivals in viral hunter game
16 Dec 2005 | by by Joe Lepper
LONDON - EasyGroup chairman Stelios Haji-Ioannou is to appear in a viral marketing game for his easyMoney car insurance service, in which he hunts down rival insurers.
Eurostar appoints Occam for customer database task
15 Dec 2005 | by by Joe Lepper
LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.
Arval readies acquisition drive through Flamethrower
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
Home Office warns about ID theft in mailer
14 Dec 2005 | by by Staff
LONDON - The Home Office is to step up its fight against identity theft with a mail drop warning consumers about the fraud.
Abbey plans to ditch 50 marketing posts
14 Dec 2005 | by Joanna Bowery
Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure.
Tullo Marshall Warren hires Wingfield for Lloyds TSB role
12 Dec 2005 | by by Daniel Farey-Jones
LONDON – Tullo Marshall Warren has appointed Martin Wingfield from Carlson Marketing as a senior account director on its Lloyds TSB account.
Morgan Stanley to call £20m DM pitch
09 Dec 2005 | by by Claire Billings
LONDON - Morgan Stanley is preparing to move its £20m direct marketing account out of Tequila\London, having only appointed the agency in February this year.
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