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Mother creates £10m 'take control' campaign for Egg

31 Mar 2004 | by Jennifer Whitehead,

LONDON - Egg has unveiled a £10m advertising campaign urging people to take control of their finances with six new ads created by Mother, which sees the online bank move on from its earlier quirky tone to make a more serious point.

AmEx to stay with MindShare after worldwide review

31 Mar 2004 | by Staff,

NEW YORK - WPP Group's MindShare has retained the $350m global American Express media account following a three-month review.

Sainsbury's Bank relaunches site after 600% traffic rise

31 Mar 2004 | by Jennifer Whitehead,

LONDON - Sainsbury's Bank has relaunched its website to make it easier for customers to use, after a 600% rise in the amount of traffic over the past three years.

Goldfish unveils new creative for press campaign

31 Mar 2004 | by Jules Grant,

LONDON - Goldfish is launching a direct response press campaign to communicate the benefits of its credit card in a straightforward way and to stand out from the crowd.

John Lewis to target cardholders with credit card

30 Mar 2004 | by Staff,

LONDON - The John Lewis Partnership is to target its existing customer database with the launch of its own credit card, just five years after the retailer started accepting third-party cards.

Green Flag targets customers to boost sponsorship

29 Mar 2004 | by Staff,

LONDON – Green Flag, the roadside rescue and recovery service, is to target existing customers in a direct mail campaign to boost awareness of its sponsorship of the British Touring Car Championship.

Lloyds TSB backs loan offer with integrated drive

29 Mar 2004 | by Jules Grant,

LONDON – Lloyds TSB is launching an integrated direct marketing campaign to roll out its new personal loan offer, which it claims has the 'lowest rate on the high street'.

Capital One drops Indian call centre over credit offers

26 Mar 2004 | by Jules Grant,

LONDON - Capital One has cancelled a deal with India's largest call centre after it emerged that Indian workers had misled the US credit company's customers with unauthorised offers.

Opinion: IR heads should break out of silo mentality

26 Mar 2004 | by Kate Nicholas

Investor relations directors are a different breed from PR folk, or so most would like us to believe. Certainly on the other side of the Atlantic no self-respecting IR director would be found within a stone's throw of the corporate communications department, and the concept of a combined financial PR...

M&C Saatchi lays plans for flotation

26 Mar 2004 | by John Tylee

M C Saatchi is preparing a Stock Market flotation of a significant minority of its shares to raise new money to fuel its European expansion, while allowing its founding partners to realise some of the agency's value.

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