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LONDON - Advertising agencies, including start-ups and established shops, could receive advice about raising money from a specialised consultancy at a third of the going rate, thanks to a funding scheme in London.
LONDON - Online insurance firm Esure is piloting two animated personalised email marketing campaigns to encourage new customers to sign up for its car and home insurance services, not featuring Michael Winner.
LONDON - The Financial Times and CNN have been confirmed as the newspaper and TV station of choice for Europe's business, government and media leaders in the new European Opinion Leaders Survey 2003.
New research commissioned by the AAR has revealed that only 12 per cent of clients have contributed to pitch costs over the past two years and in most cases the fee was a nominal amount.
TBWA\London is unveiling its debut work for Abbey National to support its rebrand as Abbey.
Now that James Garrett has finally retired, aged 75, we might legitimately ask whether we should stand by for his memoirs. One of the great names in British television commercial-making, key player in a sophisticated gathering of communication advisers when he worked for the Tory Party leader Sir Edward...
There is more than one culture on the planet and they can all be plundered for creative advertising ideas, Ray Barrett writes.
Shortlisting the APG awards is a daunting process. Not only are there so many papers to read, but inevitably there are squalls of protest from those who've not been shortlisted, matched by silent anxiety and/or smugness from those who have. This year is no different. We received 126 high-quality entries,...
LONDON - Standard Life Bank has announced the launch of a new microsite, which it is hoping will achieve that impossible mortgage lender's dream -- to make homebuyers love their mortgage, not hate it.
LONDON – Experian's recently launched online credit report email and SMS alert service for UK consumers is set to become a significant tool in the fight against identity fraud.
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