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Client: Mako Global PR Team: In-house/Vanbrugh Financial Communications Campaign: Dealing for Donations Day Timescale: May-September 2003 Budget: Retainer, project cost undisclosed
WINNER Title: Barclays Farmers Media Agency: Starcom Motive Media director: Jez Groom Account director: Howard Watson Client: Barclays plc Brand/product: Agricultural Switchers Marketing director: Simon Gulliford Media/brand manager: Rebecca Richards
Vizeum, Aegis Media's nascent second-string global network, has appointed Malcolm Hunter as its chief strategy officer.
Barclays has hired Williams Murray Hamm (WMH) as its lead design agency, with a brief to evolve its visual identity guidelines across the group.
Barclaycard is attempting to combat online credit card fraud by creating a database of prospective business customers, whom it will target with an SMS campaign. Responsive ads in national press, at train stations and on London taxis will target blue-chip businesses and small and medium-sized enterprises,...
LONDON - Barclays has hired Williams Murray Hamm (WMH) as its lead design agency, with a brief to evolve its visual identity guidelines across the group.
LONDON – Advertisers will be able to target high net worth users via the London Stock Exchange with the launch of an extensive service for advertisers on the LSE website, which will be relaunched in early 2004.
Barclays Bank has agreed to withdraw advertising and marketing material promoting its '0% forever' credit card following a claim by the Office of Fair Trading that it is "highly misleading".
Nationwide Building Society has launched a web site at www.nationwide.co.uk/cashmatters to give 14- to 19-year-olds help in managing their finances.
Birmingham Midshires' savings and investments division has briefed DLKW Dialogue to create an online test campaign for its Telephone Plus account. It aims to find out whether online advertising can acquire new customers for a telephone-only savings product cost-effectively.
