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LONDON - Partners Andrews Aldridge has poached young creative team Liam Donnelly and Phil Holbrook from Proximity London.
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
Threadneedle Investments, part of the American Express group, has launched a pan-European direct marketing campaign through creative agency View and direct marketing partner Langham Works. The work, targeting fund managers, will increase awareness of the brand and its European equity products.
With doormats awash with financial services mailers, achieving cut-through is crucial, writes Ken Gofton.
LONDON - The AA is talking to agencies about the below-the-line advertising account for its breakdown and roadside services.
LONDON - Independent financial institutions and small- to medium-sized financial services firms are to be given access to Experian's Prospect Locator online list vending service, to enable them to more accurately target their marketing campaigns.
LONDON - Clerical Medical is talking to direct marketing agencies about the possibility of appointing a permanent DM consultancy, as it looks at selling direct to consumers.
Clerical Medical is talking to direct marketing agencies about the possibility of appointing a permanent DM consultancy, as it looks at selling direct to consumers.
Direct Line has appointed Geronimo Communications to work on direct marketing for its pet insurance business. Initial activity involves testing a series of acquisition mailings based on Direct Line's recently segmented database. The mailing is being tested in the run-up to the end of November, with...
LONDON - Standard Life Healthcare has appointed MediaCom to handle its £2m media-planning and buying account.
