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LONDON - Cantor Fitzgerald, one of the Wall Street firms at the heart of the September 11 terror attacks, has launched a controversial advertising campaign to pay tribute to the 658 staff it lost.
The IPA has accused a Government watchdog of being naive over its plans to bar financial advertisers from promoting their products on the success of past performances.
The Pulp Fiction star Samuel L Jackson talking about money forms the central idea in Bartle Bogle Hegarty's first brand campaign for Barclays.
The IPA has accused a Government watchdog of being naive over its plans to bar financial advertisers from promoting their products on the success of past performances.
The Pulp Fiction star Samuel L Jackson talking about money forms the central idea in Bartle Bogle Hegarty's first brand campaign for Barclays.
LONDON - Profits at the Daily Mail & General Trust fell to £65m in the first-half, a drop of 9% as the company was hit by a fall in financial ads at its newspapers and warned that the advertising market remains volatile.
Britannic Money has poached Bob Perks from rival Bristol %26 West for its top marketing job, as its seeks to take on firms such as Halifax and Abbey National.
Barclays' top marketer Simon Gulliford has hit out at UK advertisers for 'dumbing down' as the bank prepares to launch a deliberately thought-provoking ad campaign.
Lloyds TSB is to revamp the brand's 2300-strong branch network and has appointed through-the-line agencies Storm and Dutton Merrifield for the task.
The Co-operative Group has launched a dividend credit card which allows customers to earn a cash dividend wherever they shop. Customers receive 1p for every £2 spent.
