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Barclaycard urges shoppers not to go mad

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Shoppers will be warned not to go on mad shopping sprees because their interest rates have been reduced, in the latest advertising from Barclaycard.

M&SFS extends TBWA\GGT relationship

31 Oct 2002 | by Ben Bold,

LONDON - Marks & Spencer Financial Services has appointed TBWA\GGT Direct to handle a below-the-line campaign for its savings and investments products such as unit trusts and ISAS.

Egg extends top marketer role for global expansion

31 Oct 2002 | by BEN BOLD

Egg has widened the remit of chief marketing officer Nick Cross to global marketing officer, to reflect the brand's plans for worldwide expansion.

STOP PRESS: ING Direct talks to creative and media agencies

31 Oct 2002

ING Direct, a division of Amsterdam-based financial services company ING Group, is talking to creative and media agencies about the launch of a consumer service in the UK. The brief, worth between £10m and £15m, is being handled by the AAR.

Barclaycard ads to highlight cut in interest rates

31 Oct 2002

Barclaycard is to focus on value for money for the first time in its advertising, after slashing its credit card interest rate last month.

Insight appoints Joshua for £6m marketing task

31 Oct 2002

Insight Investment Management, Halifax Bank of Scotland's recently rebranded asset management business, has appointed Joshua to handle its through-the-line account, worth more than £6m.

NEWS BRIEFS: Appointment at Barclaycard

31 Oct 2002

Barclaycard has appointed Alistair Greenbank as head of e-commerce marketing, responsible for driving online customer acquisition as well as promoting the Nectar rewards scheme. He replaces Wendy Lawrence, who left in the summer to join T-Mobile.

NEWS BRIEFS: Aegis issues trading statement

31 Oct 2002

Aegis, Europe's biggest media buyer, has issued an upbeat trading statement saying it expects full-year financial results to be "significantly better" than 2001. Analysts expect full-year revenues to be £71m.

DIRECT: M&SFS extends TBWA/GGT relationship

31 Oct 2002 | by BEN BOLD

Marks and Spencer Financial Services has appointed TBWA/GGT Direct to handle a below-the-line campaign for its savings and investments products.

ANALYSIS: Is the price right for brand acquisition? - Brand due diligence is in high demand as non-core brands are sold

31 Oct 2002 | by DAVID HAIGH, chief executive of Brand Finance

In the 1980s Sir Paul Judge, then strategy director at Cadbury, used City money to buy out non-core brands from Cadbury, to form Premier Brands. He went on to make himself and his investors a fortune.

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