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Until 1997 Halifax was Britain's biggest building society; after demutualisation it became merely the UK's sixth largest bank. For the first three years of its new life it held onto share in the mortgage and savings market, but went backwards in current accounts. Its share price languished below the...
Britannia Building Society spent £2.7m on advertising in 2000, a tiny fraction of the total financial sector spend of nearly £880m. Falling base rates meant declining profits, while increasing competition gave borrowers and lenders a range of options. Britannia's customer profile was ageing and it needed...
LONDON - BBC World, the BBC's commercially funded international 24-hour news and information channel, has held on to the audience it gained in 2001 as well as showing annual growth in some of Asia's biggest urban markets, according to new research.
LONDON - Internet bank Smile is breaking with rivals' rates-driven messages and is trialling a more ethics-focused approach with its latest online advertising campaign.
Greece's second largest bank, Alpha Bank, has appointed FD International for a global investor relations programme as it seeks to raise £128m to support growth plans.
FINANCIAL: Infrastructure, environmental and safety services firm Peterhouse Group has replaced financial PR shop Binns Co with Buchanan Communications. Buchanan director Tim Anderson leads a three-strong account team.
SERVICES: The London Stock Exchange's company news service RNS has launched a webcasting offer to help firms communicate with investors. The service claims to allow companies to reach over 65,000 investment decision-makers.
Engineering and construction giant AMEC is staging a pitch this week for an agency to handle its global financial PR account.
MILAN: Hill Knowlton's Italian office and Milan-based Abacus, the financial research arm of Taylor Nelson Sofres, have developed an online index that helps predict Italian stock exchange investment. The tool, at www.iposentiment.it, shows how likely investors are to invest in companies looking to...
Norwich Union Direct has appointed Abbott Mead Vickers BBDO to handle its estimated £8 million creative account.
