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Lloyds Bank and Lowe Howard-Spink have ended their 15-year relationship, just weeks before the agency was to pitch for Lloyds TSB s combined pounds 16m ad business.
The Burton Group has appointed Sandee Springer, buying and merchandising director at Debenhams, to the new role of marketing services director for the five retail chains that make up the group. She will be responsible for the Top Man, Top Shop, Burton Menswear, Principles, Evans and Dorothy Perkins...
The past week has offered some salutary lessons in client/agency relationships. First came the news that Lowes had resigned the Lloyds account, giving us all a timely reminder of just how volatile the financial services sector is.
Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage in their markets.
Thomas Cook has appointed Jean Burke as marketing manager of its financial products, overseeing all foreign exchange, phone card and insurance marketing.
Tesco could be stopped from mailing details of its banking services to Clubcard members. Such a move would deal a serious blow to all direct marketers, argues Patrick Barrett.
Medical insurance specialist PPP Healthcare, which won Best call Centre in this year s BT-sponsored Marketing Telemarketing Awards, has picked up a second honour.
Publicis, McCann-Erickson and Leo Burnett have been asked to pitch for a possible campaign to harmonise the Mastercard, Mondex and Maestro financial brands across Europe.
Jan Hall has received pounds 200,000 in compensation after losing her job as European chief executive of GGT. Her role became redundant in April following GGT s acquisition of the global BDDP network for pounds 96 million.
The Institute of Chartered Accountants in England and Wales has appointed Ludgate Communications after a competitive pitch to handle its pounds 500,000 PR and marketing account.
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