Legal and General is to overhaul its pounds 14 million media spend,
and is set to invite selected media agencies to pitch for a centralised
above- the-line and direct response media buying account.
David Arculus, the group managing director of Emap, is to join
United News and Media in a move designed to pull together the different
interests of the group. The appointment pushed United s share price up
by 16.5p on Monday.
28 Feb 1997
| by ANNE-MARIE CRAWFORD
Bob Mortimer, who last month made his solo advertising debut for
First Direct, is set to star in Leo Burnett s new campaign for KP Mini
Cheddars.
28 Feb 1997
| by MAIRI CLARK
The Alliance and Leicester is fighting to win back its share of the
mortgage market by splashing out pounds 1.2 million on a six-week
campaign by BMP DDB.
28 Feb 1997
| by MEG CARTER
Barraclough Hall Woolston Gray is launching a second-string agency
in the spring to handle conflicting accounts. The new agency will trade
under a separate name from a different office and a new managing
director is being sought.The move coincides with a management
restructure at BHWG which sees the...
Wow. What happened? It s all change at the top of the business
performance league after the biggest week of wins and losses so far this
year.
28 Feb 1997
| by JOHN-PIERRE JOYCE
nullText 100 is to become the first hi-tech agency to go public with a
listing on the OFEX market next month.
28 Feb 1997
| by LEXIE GODDARD
Financial Dynamics corporate division fought off competition from
Citigate and Buckmans PR to win the contract for Kidsons Impey Chartered
Accountants. The contract fee is believed to be worth over pounds 60,000
and the agency is planning a major profile raising drive. FD replaces
The Counsel House.
28 Feb 1997
| by STEVE BEVAN
US credit card issuer Capital One has signed up Dewe Rogerson as
its PR adviser.
28 Feb 1997
| by STEVE BEVAN
Simon Martin-Redman, former head of public affairs at accountancy
firm Deloitte and Touche, has joined lobbying firm Ranelagh as managing
director.