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Putting product information and a transactional facility in your customer s pocket is one thing - getting them to use it is another. Marketers hoping to sell to customers via the Nokia Communicator (Cool Toy, October) or personal digital assistants (PDAs) plugged into mobile phones, should reflect on...
A new venture capital fund has been created to provide cash for British early-stage new-media ventures. The fund, called Amadeus, is run by Herman Hauser, founder of Acorn Computer. It has around œ30m to invest, and has attracted funding from Microsoft, among others. Hauser said the fund had been launched...
Legal & General has launched an online service to allow customers to manage their financial affairs.
Comparative quotes for car insurance are nothing new on the web.
Abbey National is hijacking every advertising space in the Independent for a day and launching a major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD Carat.
The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...
Shares in the newly demerged Cordiant Communications Group and Saatchi & Saatchi received a cool welcome on the Stock Exchange on Monday, with prices barely moving in a slow start to trading.
Campaign unveils its first new-business sin bin this week - a selection of agencies which overclaimed the billings on certain accounts and, as a consequence, gained a higher-than-deserved position in last year s business performance league.
The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.
The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in this...
