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Abbey National is hijacking every advertising space in the Independent for a day and launching a major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD Carat.
The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...
Shares in the newly demerged Cordiant Communications Group and Saatchi & Saatchi received a cool welcome on the Stock Exchange on Monday, with prices barely moving in a slow start to trading.
Campaign unveils its first new-business sin bin this week - a selection of agencies which overclaimed the billings on certain accounts and, as a consequence, gained a higher-than-deserved position in last year s business performance league.
The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.
The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in this...
Standard Life has appointed The Leith Agency to handle its corporate advertising account, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales operations.
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a renewed attack on the pounds 48bn credit card market.
Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek will appear in a series of executions created by Euro RSCG Wnek Gosper set to run through the new year....
