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Legal s former marketing director Paul Hopper has taken on the task of marketing the capital, as managing director of the London Tourist Board.
A pounds 1m advertising campaign for the launch of a Royal Mint coin to mark the European Football Championships is being threatened with the red card in a row over the event s trade mark and licensing.
While direct response TV has almost become an obligatory part of any campaign promoting financial services, it has only recently moved into the realm of fast moving consumer goods.
Sports marketing firm ISL is fighting The Royal Mint over plans for Euro 96 coins. But the case could have much wider significance for marketers, writes Conor Dignam
Stiffening competition in the banking sector has forced Deutsche Morgan Grenfell to join its American counterparts in using an advertising agency to help foster its image with a global ad campaign.
Channel 4 has secured assurances from the Government that the money which it currently has to pay to the ITV companies if it exceeds its revenue targets is to be capped. This could mean that Channel 4 will get to keep around pounds 35 million a year to plough back into its own programming.
Client: Nationwide Agency: Media Solutions Buyer: Steve Huddlestone
Dairy Crest has made its head of PR redundant in a marketing shake-up designed to prepare the dairy giant for its long-awaited flotation.
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