THIS WEEK: Midland Direct set to relaunch
31 Oct 1996 | by AMANDA RICHARDS
Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance since its launch just over a year ago
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THIS WEEK: Insurance firms put bank sector under pressure
31 Oct 1996 | by AMANDA RICHARDS
The banking market, which this week learned it was to be joined by retailer Sainsbury s, is to see two more entrants. Leading insurers Commercial Union and General Accident are both set to launch banking services.
THIS WEEK: JS bank launch takes on Tesco
31 Oct 1996 | by JULIAN LEE
Sainsbury s announcement last week that it is to launch a bank next year appears to be yet another sign of its desire to claw back market share from arch rival Tesco.
THIS WEEK: TV campaign to push easy loans
31 Oct 1996
A campaign for a new loans brand is to use television for the first time to target people with bad credit ratings, which other financial companies have refused to lend to.
THIS WEEK: Bank ads miss young
31 Oct 1996
Banks and building societies using advertising to recruit young people could be wasting their money, according to research published this week.
ADVERTISING & PROMOTION: Arc wins launch for Royal & Sun
31 Oct 1996 | by PATRICK BARRETT
Royal & Sun Alliance has appointed Arc Advertising to produce a pounds 5m brand-building campaign to introduce the company to consumers, following the pounds 5.3bn merger of Sun Alliance and Royal Insurance this year.
ADVERTISING & PROMOTION: Agency of the week: Simons Palmer Clemmow Johnson
31 Oct 1996
As the surreal Goldfish campaign enters its second week in Adwatch, the client s research indicates that, after just four weeks on air, it has 61% brand recall.
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