NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card.
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NEWS: CIA wins Visa’s pounds 31m account
19 Dec 1996 | by ANNA GRIFFITHS
The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m media account with plans for a heavier spend in the European market.
NEWS: Safeway ABC to aid travel offer
19 Dec 1996
Safeway is further breaking down the increasingly blurred barriers on the high street with news that it is setting up a dedicated travel booking service.
NEWS: Agency gift for charity clients
19 Dec 1996
Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards.
NEWS: Coopers counts on sharp image
19 Dec 1996 | by AMANDA RICHARDS
Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade.
ADVERTISING & PROMOTION: Bank plans pounds 20m job
19 Dec 1996 | by PATRICK BARRETT
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.
ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
Patrick Barrett reports on the American Express-NatWest tie-in and how each company expects to gain from the deal
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry
NEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
Barclays has bypassed its roster agencies to appoint Banks Hoggins O Shea to a major project in its savings and investment division.
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