13 Dec 1996
| by KAREN YATES
Barclays has bypassed its roster agencies to appoint Banks Hoggins
O Shea to a major project in its savings and investment division.
13 Dec 1996
| by ANNE-MARIE CRAWFORD
The insurance company, Royal Sun Alliance, has unveiled a pounds 5
million campaign introducing its new name, despite the fact that it has
not yet finalised which advertising agency will run the account.
13 Dec 1996
| by BRENDAN LLEWELLYN
Top banks approach their advertising with the trading mentality that has
put them among the UK s most profitable brands. However, they lack
customer focus.
13 Dec 1996
| by EMMA HALL
Emma Hall gauges initial reaction to the innovative specifications in
Pliatzky 2
29 Nov 1996
The National Society for the Prevention of Cruelty to Children launches
its Christmas appeal this week with two films centred on the chilling
spectre of child abuse.
08 Nov 1996
| by KAREN YATES
The Co-operative Bank has taken its ethical trading stance a step
further in a drive that criticises institutions that finance regimes
which make use of land mines.
01 Nov 1996
| by GIDEON SUMMERFIELD
Collett Dickenson Pearce is rolling out its second Switch poster assault
of the year, as part of the debit card s pounds 2 million national
campaign, with two works that draw on the popularity of children s TV
characters.
01 Nov 1996
| by RICHARD COOK
With their captive audiences, airports are made for advertising. Here,
five companies explain how their campaigns worked for them. Richard Cook
reports
Top ITV executives have held secret talks to try to hammer out a new way
of trading TV airtime. The discussions come in the wake of increasing
competition for ad revenue from other channels and debt problems with
agencies.
Steve Grime has stunned Leagas Shafron Davis by quitting as creative
director to become a partner at Mitchell Patterson Aldred Mitchell.