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NEWS: Barclays to hand project to Banks

Barclays has bypassed its roster agencies to appoint Banks Hoggins O Shea to a major project in its savings and investment division.

NEWS: Royal Sun Alliance heralds its new name with celebrity help

The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run the account.

FEATURE: Do banks understand brands?

Top banks approach their advertising with the trading mentality that has put them among the UK s most profitable brands. However, they lack customer focus.

CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?

Emma Hall gauges initial reaction to the innovative specifications in Pliatzky 2

NEWS: WWAV Rapp Collins releases NSPCC ad for seasonal funds

The National Society for the Prevention of Cruelty to Children launches its Christmas appeal this week with two films centred on the chilling spectre of child abuse.

NEWS: BDDH takes hard line in fresh Co-operative Bank film

The Co-operative Bank has taken its ethical trading stance a step further in a drive that criticises institutions that finance regimes which make use of land mines.

NEWS: Vintage characters lend appeal to Switch poster push

Collett Dickenson Pearce is rolling out its second Switch poster assault of the year, as part of the debit card s pounds 2 million national campaign, with two works that draw on the popularity of children s TV characters.

AIRPORT ADVERTISING: Clients’ experience of airport ads

With their captive audiences, airports are made for advertising. Here, five companies explain how their campaigns worked for them. Richard Cook reports

NEWS: ITV poised to rejig trading system

Top ITV executives have held secret talks to try to hammer out a new way of trading TV airtime. The discussions come in the wake of increasing competition for ad revenue from other channels and debt problems with agencies.

NEWS: Steve Grime joins Mitchell Patterson as partner

Steve Grime has stunned Leagas Shafron Davis by quitting as creative director to become a partner at Mitchell Patterson Aldred Mitchell.

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