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NEWS: Top team Vaughan and Anthea poised for Federation deal

15 Dec 1995 | by CAROLINE MARSHALL

Vaughan and Anthea, the star directing duo, have orchestrated a dramatic buyout of Federation, the fledgling production company they joined this year for a reputed six-figure sum.

NEWS: Dorlands sees off AMV to net Halifax

15 Dec 1995 | by JOHN TYLEE

Bates Dorland has ended its year in spectacular style by winning the pounds 26 million combined account of the Halifax and Leeds building societies.

NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar

15 Dec 1995 | by CLAIRE BEALE

Mediastar has triumphed in the media pitch for Scottish Widows, seeing off three other agencies to take the pounds 6 million planning and buying business.

NEWS: DMB&B and BBJ scoop Littlewoods joint prize

15 Dec 1995 | by CLAIRE BEALE

D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business.

LETTERS: YOUNG AND RUBICAM; Credit where it is due: Neil French was the ad’s hero

15 Dec 1995

Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank of Switzerland commercials (Campaign, 27 October) and to underline our debt to the director, Neil French. While the director s role is sometimes variously under- or over-estimated, in this case he really did...

MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues - the highest total recall during the year and the highest single awareness figure recorded.

NEWS: HOTLINE

08 Dec 1995

Abbott Mead Vickers BBDO turned down the chance to pitch for the Prudential s pounds 14 million business last week, while it awaits the result of its pitch against Bates Dorland for the pounds 26 million merged Halifax/Leeds account. Bates Dorland and AMV presented strategic pitches to Halifax s chief...

NEWS: Agencies invited to pitch for IFAP’s pounds 2m in statutory review

08 Dec 1995

The independent financial advice organisation, IFA Promotion, is inviting agencies to pitch for its pounds 2 million account in a statutory three-year review.

CLOSE-UP: PERSPECTIVE; Rapport between client and agency must be a priority

08 Dec 1995 | by STEFANO HATFIELD

It s interesting to see the Prudential finally coming clean this week, after stringing Mustoe Merriman Herring Levy along for so long (cf FirstDirect and the former Chiat Day), insisting it wasn t reviewing when it was and, what s more, accusing our good selves of being economical with the truth. It...

MEDIA: FOR THE RECORD

08 Dec 1995

Sky Television has announced a pounds 1 million Christmas promotion to celebrate the five millionth Sky customer in the UK. An ad campaign broke last week designed to attract new satellite subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail support.

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