Marketing Moments 2012: Andy Murray loses Wimbledon but wins over the nation
06 Dec 2012 | by Nicola Kemp
It was a sporting defeat, rather than his Olympic gold, that sealed Andy Murray's place in consumers' hearts in 2012, writes Nicola Kemp
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Huntsworth CEO Lord Chadlington and executive director of the Telegraph Media Group Lord Black are to spearhead new nationwide PRCA awards intended to show that 'excellence is not bound by the M25'.
It was a sporting defeat, rather than his Olympic gold, that sealed Andy Murray's place in consumers' hearts in 2012, writes Nicola Kemp
Two of the best-known comms directors in Britain have resigned from their roles to set up a London-based comms agency.
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.
A United Nations-backed organisation pushing for higher ethical standards in the global financial community has brought in Lansons Communications to help drive its mission.
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.