Barclays uses 'angry boy' viral to push Pingit app
13 Apr 2012 | by Alex Brownsell
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
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Comparethemarket.com ''Coronation Street'' by VCCP
20 Nov 2012
As part of Comparethemarket.com s sponsorship of Coronation Street , VCCP has created a film showing Russian meerkats composing an ode to Weatherfield. In the work, the brand character Aleksandr Orlov performs with a meerkat band. Released online, the film gained 1.2 million views on YouTube overnight....
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from the ledge.
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines
26 Aug 2011 | by Sarah Johnson
NatWest is running its charity CricketForce event this weekend. Here's another look at the brand's headline-making viral campaign featuring former England captain Michael Vaughan.
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing the history of money.
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
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