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Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Accuracy and relevance have been vital to search marketing, but new models claim to take this one step further. So, just how close are search engines getting to thinking like humans?
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
Insurance price comparison website Comparethemarket.com has appointed digital agency Steak to handle its natural search account, following a three-way pitch.
Royal Bank of Scotland (RBS) Group is plotting a fresh digital strategy for NatWest, as it looks to improve online brand consideration and take-up of its digital banking services.
Brands have attacked Google's plans to relax its trademark policy, which search marketing experts say may cause the price of some pay-per-click ads to double.
This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...
Digital and direct media agency Equi=Media has won the search marketing account for Europa Group insurance brands onequotedirect.co.uk and motorcycledirect.co.uk
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
International bank Santander has enlisted the help of search marketing agency Greenlight In an effort to increase its Google search ranking and online presence.
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