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City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
As part of Comparethemarket.com s sponsorship of Coronation Street , VCCP has created a film showing Russian meerkats composing an ode to Weatherfield. In the work, the brand character Aleksandr Orlov performs with a meerkat band. Released online, the film gained 1.2 million views on YouTube overnight....
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.
MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Marks & Spencer is driving awareness of its financial services offering, M&S Money, with a bespoke online video channel featuring programming starring 'Location, Location, Location' star Phil Spencer.
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing the history of money.
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
