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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Nationwide launches Select credit card

16 Feb 2012 | by Matthew Chapman

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Barclays retains Communisis for marketing and print services

11 Nov 2010 | by Daniel Farey-Jones

Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Royal Mail's sustainable service reaches 100 million deliveries

04 Feb 2010 | by Staff

LONDON - Royal Mail's Sustainable Mail service has reached the 100 million mailings mark nine months after launch.

Widespread postal strike called for July 17

14 Jul 2009 | by Daniel Farey-Jones

LONDON - The Communication Workers Union has called a strike on Friday across 21 delivery and processing centres from London to Edinburgh.

Profitable, cost-effective and trusted B2B marketing

22 Jun 2009 | by SpeakersChannel.tv

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.

Profitable Royal Mail expects big drop in mail volume

14 May 2009 | by Daniel Farey-Jones

LONDON - Royal Mail's letters business has moved back into profit, but the company fears a fall of up to 10% in the number of letters, packets and parcels it handles in the next year.

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