14 May 2012
| by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.
The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament on TV, has been downloaded more than 50,000 times in almost three weeks.
24 Jun 2011
| by Ben Bold
Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising, marketing and media.
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
Saatchi & Saatchi has created a campaign for private healthcare company AXA PPP, which looks to play on consumer fears about the NHS.
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy