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Financial services and car manufacturers fill the papers with offers today while Sky Sports ups its game with a four page pull-out in the Daily Mirror.
As schools around the country open their doors for the last time before the summer break, M&S is reminding parents not to leave the new term's uniform til the last moment with full page ads across today's papers.
More Th>n is launching a press advertising campaign to promote its life insurance products to consumers who are at various stages in their lives.
Jennifer Aniston's new fragrance gets plenty of column inches in today's press, adding up to the sweet smell of free promotion.
As BP tries to stay out of the press, competitor Shell advertises improved fuel, which it claims will last for longer and save the equivalent of a litre per tank, taking full page ads across several papers.
Brands are still pushing savings across the national press with money-off deals at the heart of most campaigns.
Travel companies are looking to undecided holidaymakers to offload last minute vacancies in today's papers with big sales all 'ending soon'.
Sainsbury's, Kellogg's and NatWest promote their brand strategies in the national press today, while consumers have the choice of electronics offers from several retailers.
Ryanair takes out an ad in two quality papers to apologise for an earlier ad criticising competitor EasyJet, while other travel companies hope to catch late bookings as schools break up for the summer.
Supermarkets take out several ads across all the tabloids today, pushing special offers and competing on price.
