Charity, glasses, supermarket and holiday promotions dominate the national press today, as the papers kick off the new football season with supplements looking at what's to come on the pitch.
The nationals have had a distinct lack of new press campaigns this week, with today's papers carrying ads from supermarkets and car manufacturers repeating long-running brand messages.
Change4Life runs an eight-page pullout in the Daily Mirror targeting families while children are at home during the summer break.
The National Lottery advertises its double rollover for tonight's draw with a full page in The Sun.
Charity appeals sweep the nationals as the aftermath of the floods in Pakistan threaten millions of lives.
The Sun and the Daily Mirror go head to head with camping promotions aimed at readers wanting to holiday on home turf this summer.
After the opening of the UK's first new high street bank in 150 years, Metro Bank, yesterday, the London based operation has got a scattering of coverage in the national press.
Ads for deals on anything from Harrods furniture to Asda school uniforms run in today's national papers alongside ideas to keep the kids happy during the summer holidays.
Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete with the iPhone and push compatibility with a range of apps.
With just two years to go before the Olympics several papers run pullouts calling for 70,000 volunteers to help run the London event in 2012.