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The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.
Greggs continues its PR campaign to become "the home of fresh baking", after recruiting Biss Lancaster in March to push the marketing message.
Travel companies continue to advertise late holiday deals, following the announcement that the BA strikes will not go ahead as planned.
British Gas moves away from its strategy of promoting boiler care and advertises its sponsorship of the British swimming teams.
Prudential may be a little unhappy to see its full page ad in The Times placed directly beside a news story on the company's misjudged attempt to acquire rival AIA resulting in millions of pounds in fees being wasted.
Supermarkets compete in the pages of today's papers with offers on luxury foods while also pushing price savings on non-food items.
McDonald's is advertising in The Sun today but is outshone by bakery chain Greggs, which has received a four-page write-up in The Guardian's G2 section praising its social conscience.
Films and entertainment are filling ad and editorial space in the nationals while Jennifer Aniston's interview with a glossy magazine is publicised by the papers.
