01 Jul 2011
| by Sarah Shearman
Comparethemarket, the comparison site, is launching a reward scheme to drive consumer loyalty by giving away free meerkat soft toys, based on various characters in the popular ads, including Aleksandr.
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures from the evening.
For those lucky enough to be attending this year's Media 360, and for those unable to make it, Media Week has put together this picture gallery from the conference.
From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers.
23 Mar 2011
DDB UK has launched new print ads for financial spread betting company, IG Index.
28 Oct 2010
View all of the winning campaigns from the Financial, Corporate & Utilities category.
21 Oct 2010
| by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings across the world as part of its first global brand campaign.
Google continues to go from strength to strength as a brand, after being named the biggest climber in this year's top 20 Best Global Brands, as compiled by Interbrand.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.