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Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Comparethemarket, the comparison site, is launching a reward scheme to drive consumer loyalty by giving away free meerkat soft toys, based on various characters in the popular ads, including Aleksandr.
From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Google continues to go from strength to strength as a brand, after being named the biggest climber in this year's top 20 Best Global Brands, as compiled by Interbrand.
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.
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