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Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke s house. The impact is deathly dull."
The high-street banking brand has opted for an ad with a familiar approach.
The price-comparison site has struck back in the battle to be memorable.
The bank has found a way to inject humour into what is really a dry, generic message.
Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust.
