31 Jan 2012
| by Elizabeth Pears
Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster following a shake-up of its in-house comms team.
Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals during the summer as part of its "feel good cleaning" marketing activity.
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.
Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites.
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.
27 Jan 2012
| by Tim Eales
Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Nick Emery has been appointed chief executive of Mindshare Worldwide, succeeding Dominic Proctor who moves to the newly created position of president of WPP's GroupM.
Procter & Gamble (P&G) has launched a Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water for every "like".
25 Jan 2012
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance.
25 Jan 2012
| by Jane Bainbridge
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.