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From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
Lowe has won the consolidated global advertising business for Unilever's Persil/OMO brand.
Unilever has appointed Charlotte Carroll as its new comms director for the UK and Ireland as it seeks to promote its green credentials.
Nicola Kemp unveils the top marketing moments of the past 12 months.
Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
It is not every week that marketing from feminine-hygiene brands goes viral; yet this is what Bodyform achieved in 2012
Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.
Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".
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