Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Marketing Moments 2012: Bodyform tells men the truth about periods
06 Dec 2012 | by Nicola Kemp
It is not every week that marketing from feminine-hygiene brands goes viral; yet this is what Bodyform achieved in 2012
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Jon White out in Kimberly-Clark reshuffle
03 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Kimberly-Clark, the FMCG giant behind Andrex and Kleenex, has announced a series of senior appointments within its European division as marketing director Jon White exits the business.
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
Neutrogena is the most prominent, with Garnier in second place.
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