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Which brand do you think has performed best over the last 12 months?
The London 2012 Olympics may have had a positive effect for some brands, but it remains to be seen if it brings long-term tangible returns, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
MEC re-enters the table after winning parts of the Johnson & Johnson and Beiersdorf accounts.
Consumers are determined to spend as little as necessary on cleaning products
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever's future marketing plans.
New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley Underwood, Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
A look at the performance of Dove in social media over the past four months.
Boots has been reprimanded by the Advertising Standards Authority for running an online ad for its Little Me Organics Oh So Gentle Hair and Body Wash, after a ruling that it misled consumers into thinking the product was organic.
Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's net revenue from sustainable products.
