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Big Al's Creative Emporium and the7stars have been appointed to handle the creative and media business for the soap and perfume retailer Yardley London.
Right Guard, the Henkel-owned deodorant brand, has signed a seven-figure deal to sponsor a strand of programmes across Channel 4, including The Million Pound Drop, to promote its male and female variants.
Unilever is conducting a radical overhaul of the way it manages its relationships with TV production companies by building its own roster rather than using those recommended by its ad agencies.
One of the most recognised advertising icons of all time, the Dulux dog, is to return to TV screens to mark the 50th anniversary of the brand
P&G is launching its 'proud sponsor of mums' inaugural advertising campaign this Mother's Day Weekend.
Do we, as consumers, really care who makes the products and services we buy?
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith.
Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate brand campaign in the UK this weekend, ahead of Mother's Day on 3 April.
Reckitt Benckiser (RB), the global FMCG company, has launched a graduate recruitment campaign in the UK and several other countries, which incorporates household brands Vanish and Durex, among others.
