Editor's Comment: Corporate visibility makes sense
29 Mar 2011 | by Noelle McElhatton
Do we, as consumers, really care who makes the products and services we buy?
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P&G 'proud sponsor of mums' by Wieden + Kennedy
29 Mar 2011
P&G is launching its 'proud sponsor of mums' inaugural advertising campaign this Mother's Day Weekend.
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
P&G, Unilever and Reckitt: the corporate brands that came out of the shadows
29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith.
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