30 Nov 2011
| by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.
Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic and Paralympic Games, as brand ambassadors for a range of its products, including Gillette, Olay and Ariel, as part of its tier one sponsorship activity.
Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.
Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.
Unilever has posted a video of Lucy Pinder apologising for the Lynx internet campaign that was banned by Advertising Standards Authority and branded "degrading to women".
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent Wieden & Kennedy without a pitch.
Tesco is making further strides into becoming an FMCG brand, with the release of feminine sanitary towels under the Halo name and an eco-household cleaning range.
24 Nov 2011
| by Campaign staff
Unilever's Lynx deodorant brand has been hit with a double ban from the Advertising Standards Authority for separate outdoor and internet campaigns.
23 Nov 2011
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.