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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio.

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

Brands are starting to use consumers as field marketing agents, but will this lead to a decline in quality, asks David Benady.

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.

Sustainability: The search for a clearer footprint

21 Oct 2011 | by Elisabeth Jeffries

Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.

Private Hear ads for review October 2011

13 Oct 2011 | by Suzanne Bidlake

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.

Private Equity: Asset strippers or brand builders?

14 Sep 2011 | by David Benady

From frozen food and biscuits to fashion chains and a bicycle retailer, private equity funds have built commanding stakes in UK brands. Senior marketers are divided on the pros and cons, writes David Benady

Brand manager of the week: Christina Lecky, Brand manager, Kleenex

06 Sep 2011

- Describe yourself in three words. Passionate, fun, driven. - How would you define marketing? Developing brands that are indispensable for consumers. - What would you be if you weren't a brand manager? A restaurant critic. Food is a passion of mine and I love eating out. To get paid to do...

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