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Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.
Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.
Bodycare and hair-removal products remain strong areas of interest for women who want to improve their appearance.
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
The colour-cosmetics sector is buoyed by continual NPD, driven by its close association with seasonal tre nds in apparel.
Cash-strapped consumers do not seem inclined to rein in their spending on skincare: value sales are up in spite of the downturn.
Philip Morris' request for disclosure of state-funded research signals a malaise.
As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements.
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