Starcom MediaVest Group scoops $600m global Novartis media
20 Dec 2011 | by Mark Banham
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
Search results
Search filters:
By Date
-
2011
By Article Type
- News
By Industry Sector
-
FMCG
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (21)
- Campaign (1)
- campaignlive.co.uk (77)
- Campaign Work (4)
- Campaign YouTube (1)
- marketingmagazine.co.uk (156)
- mediaweek.co.uk (20)
- Media Week (1)
By Discipline
- Ad campaign (54)
- Agency (52)
- Digital marketing (51)
- Direct Marketing (13)
- Marketing (174)
- More...
- Media (40)
- New Business (37)
- Public Relations (2)
- Research & Data (13)
- Less...
By Sector
- Cosmetics / Toiletries (122)
- Household Products (54)
- OTC Drugs (30)
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
Premier Foods readies £10m TV campaign
14 Dec 2011 | by John Reynolds
Premier Foods is emphasising its core brands by launching a £10m TV campaign in February, marking the first piece of significant advertising undertaken by the architect of Cadbury's "gorilla" ads.
Boots rolls out personalised promotions at till
08 Dec 2011 | by Matthew Chapman
Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.
Leagas Delaney wins Lil-Lets brief
08 Dec 2011 | by Sara Kimberley
Lil-Lets, the feminine care brand, has appointed Leagas Delaney to its advertising business ahead of a relaunch.
P&G brings back Old Spice guy as MANta Claus
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has launched a Christmas viral campaign for its Old Spice brand using its now iconic Old Spice guy, Isaiah Mustafa, as the festive MANta Claus.
CMW lands digital task for Elastoplast
08 Dec 2011 | by Matt Williams
Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand.
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships with consumers by offering them exclusive rewards.
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- The real influencers in Westminster outnumber lobbyists
- Eleven UK agencies shortlisted for Cannes PR Lions
- Albion Drive picks up six-figure brief for Nominet Trust
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Wired writer Matt Cowan joins Nelson Bostock to boost media division
- Nike drafts in FleishmanHillard for sports initiative Designed to Move
