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Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Wieden & Kennedy Portland has released a Christmas campaign for Old Spice starring Isaiah Mustafa.
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships with consumers by offering them exclusive rewards.
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.
Unilever has posted a video of Lucy Pinder apologising for the Lynx internet campaign that was banned by Advertising Standards Authority and branded "degrading to women".
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
Nivea is launching a social Christmas campaign this week to encourage people to send personalised gifts to their Facebook friends.
Unilever's Lynx brand has been hit with a double ban for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children.
Fairy has launched an ad in support of the Make-A-Wish Foundation.
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