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NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...
The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning and buying account.
Johnson & Johnson is holding a roster review of its estimated $3bn media business.
Procter & Gamble has confirmed it will sponsor the next five Summer and Winter Olympic Games, starting with London 2012 and running through to 2020.
Penhaligon's, the English perfume house, has launched an integrated campaign, created by Dye Holloway Murray, to promote itself as a contemporary perfumer with a long established heritage.
Procter and Gamble (P&G) is set to be announced as a global sponsor for London 2012, as previously revealed in Marketing magazine.
Reckitt Benckiser has benefited more than rivals Procter & Gamble and Unilever by advertising throughout the recession, according to experts.
Barry Scott could sell anything. Just by cleaning the odd penny and screeching 'Bang and the dirt is gone' like a deranged handyman, he's helped Cillit Bang achieve cult status.
Margerie Barbes-Petit, brand director at Nina Ricci, hopes its latest fragrance will appeal to younger consumers.
