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While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
LONDON - The surprise departure of GMG's Carolyn McCall has dominated the headlines this week, but her impending switch to easyJet wasn't the only high-profile change, as Brand Republic rounds up the week's people moves in advertising, digital, marketing and media.
LONDON - J Sainsbury, Britain's third largest grocer, has today reported its slowest quarterly sales growth in almost five years.
LONDON - Saatchi & Saatchi Canada has created a viral that predicts the death of advertising agencies unless they embrace the power of digital creative.
LONDON - Sky and British Gas have signed up to sponsor a direct marketing initiative targeting consumers who are moving home.
John Lewis has launched a new print and outdoor campaign promoting its range of spring products for the home.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
LONDON - Members of the advertising and communications industry, including Unilever's Richard Brooke and Peal & Dean's Mike Hope-Milne, are planning to ride from Land's End to John O'Groats in a bid to raise money for NABS.
LONDON - Jerry Buhlmann and Steve Ridley both land major global roles at their respective agencies and there's a creative merry-go-round in adland, as Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
LONDON - Clinique is looking for a digital agency to handle a global campaign for its Skin Supplies for Men product division.
